A seasoned hospitality industry professional, George has been into franchise operations, brand development and F&B management for over 19 years. George has launched and expanded brands like Subway, Charley’s Grilled Subs, Whittard of Chelsea, Bateaux Dubai, Second Cup Coffee, Joe’s Café, and a host of UAE bred concepts in the Middle East, Africa and CIS regions.
Starting his career with the Taj Group of Hotels, George has worked at the senior management level with large conglomerates headquartered in Dubai with a Middle East presence. His previous roles were as the Head of F&B Division at Al Madani Group of Companies, Head of Franchise Operations & Development and Board Member at BinHendi Enterprises, both in Dubai, and as Head of Franchise Strategy & Business Development at the Abu Dhabi Government-owned ADNOC Distribution.
George has a graduate degree in Hotel Management from the University of Bangalore and a Post Graduate Degree in Tourism Management from the Indira Gandhi National Open University.