About Us

About Diamond lifestyle

Since 2013, DLL has been at the forefront of the hospitality sector with Johnny Rockets.

Johnny Rockets the iconic American burger, fries and shake chain has been in the UAE since 1996. Operating 18 restaurants & 2 food trucks in Dubai, Sharjah, Abu Dhabi, Al Ain and Ras Al Khaimah, the chain was acquired by DLL in 2015.

DLL’s development strategy is four pronged and focused on:

Businesses with low density, market penetration and new to the region, or for which a clear market exists.
Investment in brands/companies with strong growth potential requiring capital and expertise to unlock their value.
Establish / acquire brands/outlets, in various formats to capitalize on target demographics in key strategic locations with significant footfall.
Acquire businesses at low P/E multiples, and generate higher multiples at exit.