About Us

About Diamond lifestyle

Since 2013, DLL has been at the forefront of the hospitality sector with two reputed brands – Johnny Rockets and Café Rouge.

Johnny Rockets the iconic American burger, fries and shake chain has been in the UAE since 1996. Operating 16 restaurants in Dubai, Abu Dhabi and Ras Al Khaimah, the chain was acquired by DLL in 2015. Café Rouge, the reputed French casual dining chain from the UK appointed DLL as its exclusive UAE Developer in 2015. The flagship café at Souk Madinat Jumeirah is a hot favorite with the movers and shakers who consider it their second home.

DLL’s development strategy is four pronged and focused on:

Businesses with low density, market penetration and new to the region, or for which a clear market exists.
Investment in brands/companies with strong growth potential requiring capital and expertise to unlock their value.
Establish / acquire brands/outlets, in various formats to capitalize on target demographics in key strategic locations with significant footfall.
Acquire businesses at low P/E multiples, and generate higher multiples at exit.