• Diamond Lifestyle

    THINK MACRO; ACT MICRO

    We intend to invest USD 250 Million into the regional
    F & B sector in the next few years.
  • Diamond Lifestyle

    EXCITING F&B MARKET

    The UAE foodservice market is estimated to be $11.7Bn in
    the year 2015, and is projected to grow 4.1% YoY up to 2018.
  • Diamond Lifestyle

    DIVERSIFIED PLATFORM
    WITH STRONG FUNDAMENTALS

    We served over 800,000 customers in 2015. We intend to serve
    over 3.5 million per year by 2020.
  • Diamond Lifestyle

    ROBUST BUSINESS MODEL

    Company Owned & Company Operated (COCO),
    Franchisee Owned & Franchisee Operated (FOFO);
    Operations Management Contracts – diners; express
    food court units; food trucks, drive thrus, kiosks…multiple
    formats and models to fit any scenario.
  • Diamond Lifestyle

    5Ps WE BELIEVE IN

    People. Product. Property. Process. Price.

Our Brands


DLL’s current portfolio includes Johnny Rockets, the American burger franchise that aims at providing a classic all American experience and Café Rouge, the French bistro chain from the United Kingdom. We currently serve over 800,000 customers in the UAE each year and our restaurants cover a GLA of over 40,000 sq ft. 
Johnny Rockets is globally undergoing a rebranding exercise and here in the UAE, we are renovating our restaurants at the Dubai Mall and Mirdif City Centre to reflect the new look and feel. 2016 will see us add several new Johnny Rockets restaurants in the UAE – Khalidiya and Reem Island in Abu Dhabi and Hazza Bin Zayed Stadium & Mixed Use Development in Al Ain. We are also adding several food trucks across Dubai – Palm Jumeirah, Jebel Ali Free Zone, Jumeirah Beach Residence among others. At Café Rouge, we have a new menu and a new team.

Read More..

Johnny Rockets

Johnny Rockets was founded on the principle belief that everyone deserves a place where they can escape from today¹s complicated world and experience the uncomplicated goodness of classic Americana. Offering delicious hamburgers, creamy hand-dip Read More..

Café Rouge

Café Rouge is a French restaurant serving a delicious all-day menu of classic French dishes with a contemporary twist. Launched in London in 1989 by Karen Jones and Roger Myers, real foodies on a mission to recreate great French food and wine Read More..

Chairman’s Message


Innovators and business leaders tend to be individuals or companies that not only see the bigger picture but understand how that picture is being composed. I am proud to say that here at Diamond Lifestyle Limited, we believe that in order to be the market leading lifestyle services platform, we must maintain high levels of dynamism, have a constant focus on excellence and ensure that the customer experience is never compromised. Finding a business opportunity can be the easy part, utilizing it and executing the business plan to find success can be the hard part; but this can be achieved through experience and a deep understanding of the fundamental factors at work on the ground level. The team at Diamond Lifestyle Limited carries not only t Read More..

Shailesh Dash

Recent News


Innovators and business leaders tend to be individuals or companies that not only see the bigger picture but understand how that picture is being composed. I am proud to say that here at Diamond Lifestyle, we believe that in order to be the market leading lifestyle services platform, we must maintain high levels of dynamism, 

Read More..
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